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Social media changes so quickly that it can be difficult to keep up with terminology and best practices. One of the biggest points of confusion that I see with business owners and marketers is the distinction and strategic balance between organic and paid social media. Understanding this is essential to creating a successful social media marketing strategy.  Organic and paid social media have distinct advantages but work best when implemented together. Every popular social media outlet has paid and organic elements, but since Facebook is the largest social network.

Organic Marketing

Organic social media is anything that happens on social media without paid promotion. When you post as your page but don’t put any money behind this post to “boost” it, you are creating an organic post. If you comment on a business’s post in your news feed, and the “Sponsored” tag does not appear on the post, that action qualifies as organic. In other words, organic actions occur on non-ads.

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Paid Marketing

Paid social media is anything that is influenced by advertising dollars spent. Any post in your news feed that has the “Sponsored” tag is paid social media. If you then “like” that post, that is considered a paid reaction. Paid social media includes boosted posts, ads optimized for clicks, lead generation forms, video ads, among other objectives, and can be targeted by a variety of demographic and behavioral factors.

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Why do we need both?

Many page owners think that organic reach (the number of unique individuals who see your post pop up in their news feeds) is enough to make an impact. This was true in the first few years of Facebook but is no longer the case. Facebook, and many other social media networks is truly a pay-to-play network. Facebook, Twitter, Instagram, and LinkedIn are all on algorithmic feeds, meaning posts are shown to the user based on past behavior and preferences instead of in chronological order. Organic posts from your Facebook page only reach about 2% of your followers, and that number is dropping. Facebook Recently Announced that, in order to correct a past metrics error, it is changing the way it reports view able impressions, and organic reach will be 20% lower on average when this change takes effect.

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The additional 12,572 people reached aren’t necessarily fans of the cleveland.com page—the paid promotion was targeted to anyone in the Cleveland area who is a sports fan, extending our reach beyond those who choose to like the page.

With stats like that, you’re probably wondering why you should even bother with organic posts. Although organic reach is low, it’s still important to have an active, consistent presence on social media. Your Facebook page, Instagram account, Twitter profile, etc. are often where people turn to for updates from your company or to ask questions. Low organic reach doesn’t mean you should stop posting organically all together—it means you should focus more of your efforts on a paid social media strategy while maintaining a solid organic strategy.

Facebook ads contain links back to your business’s page. Even if the goal of your ads is to get people to click on a link that takes them off of Facebook, there’s a chance they’ll go directly to your Facebook page to learn more about you. If your page is empty or outdated, that’s where their curiosity ends. If you’re spending the time and money to advertise on Facebook, make sure you follow through with an up-to-date Facebook page.

What is YouTube?

YouTube is an video sharing service, where you can upload your own video or it maybe anything. You can also like, comment, share on videos of you tube. The you tube application or software can be installed on any device like Mobile, PC or laptops. YouTube is an Free to use service and is a great platforms for teens to learn many more things depends on their likes. you tube is media where you can watch comedy videos, sports videos, Gaming related videos and many more. In-short you tube is a very vast social media where anyone can learn anything.

WHY IS YOU TUBE POPULAR ?

• YouTube is 2nd largest media platform on social media.
• Around 1.9 billion of you tube users are their.
• Every day around minimum of 400+ hour of videos are uploaded everyday.
• On you tube you are freely upload anything.
• More then 70% – 80% of you tube video views comes from mobile devices.

WHY ARE YOUTUBERS ARE SO POPULAR ?

Around 30% – 40% of world population earn from you tube channels of their own. A person gets payment for his videos from you tube, If his got minimum of 4000 minutes + watch time. Here on you tube you can upload anything, if you have skills of creativeness then chances of getting viral of your video are most, Because on you tube public like to watch more creativeness videos.

What is Social Media Marketing?

Social Media is nothing but Digital Marketing. In social media marketing their are many platforms you can see above image. Now a days social media’s are used by everyone, actually it has became a basic needs for everyone. Now i will say you about social media marketing for your personal use or it maybe for your buisness purpose.

In india, day by day it is becoming more engagements to social media platforms, under social media there comes platforms like facebook, Instagram, Whatsaap, Twitter, Linkedin, Youtube, Pinterest etc., These platforms you can use as a personal or for your Buisness. On social Media you freely to post and publish written content and connect to many more people around world and you can interact with many more people in your region and outside your region.

Now, let us get to know about How social media works for Buisness ??

Facebook : On facebook you need to open a account, giving it your buisness name, and adding details about your buisness to reach more customers or people. The main important on facebook is the more good pictures the more chances of ranking your account on the top, so that public gets engage on your account for more high quality pictures and creative posts.

Facebook also allows you to create a page on your buisness. and it also allows you to run a PAID campaign to reach more number of people near you or around the world. When you are about to run a paid campaign for your post facebook creates a Facebook Buisness Manager account linking to your bank account. It depends on how much you spend to reach people, the more you spend amount the more people gets reach.

But facebook allows only post which can be posted on it. if your post is against Facebook Terms & Conditions then it wont allow you to post nor publish your content.

Instagram : On instagram here also you get a two options for personal use and for buisness use. For Buisness use you need to convert your account to professional account. Then through that you can maintain your account by posting valuable content with good quality pictures. ( yes, here on instagram it is more important then facebook to post a genuine and quality pictures of your product )

On instagram to reach more people you have to add more hashtags to reach many more people on instagram and to gain more followers and also for more profile visits. Instagram is a very vast platform and best platforms to show our talent or for buisness purposes.

So, on instagram also we get a paid platform to reach many more people on specified locations and professions depends on our interests. So, to run instagram campaign you need to connect it to facebook page as it has been bought by Mark Zukerburg. On instagram you can publish your post to specific professions like Doctors, Buisness man, Contractors, Jewellers, etc.,

Twitter : Twitter also comes under social media marketing, Now a days it is also growing day by day by use of public of it. It is more popular in celebrities hands. Twitter is nothing but TWEETS, people call it as tweets posting.

The first Twitter prototype, developed by Dorsey and contractor Florian Weber, was used as an internal service for Odeo employees and the full version was introduced publicly on July 15, 2006. In October 2006, Biz Stone, Evan Williams, Dorsey, and other members of Odeo formed Obvious Corporation and acquired Odeo, together with its assets — including Odeo.com and Twitter.com — from the investors and shareholders. Williams fired Glass, who was silent about his part in Twitter’s startup until 2011. Twitter spun off into its own company in April 2007. Williams provided insight into the ambiguity that defined this early period in a 2013 interview

On twitter we get sports, politics, entertainment, news etc., Only the twitter user can post or send message. The one with unregistered twitter can only view a post or see a posts but cannot get interact with anybody. Here on twitter users can send only short messages to each other.

LinkedIn : LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally .

But here you have to be regularly active to get fresh opportunities for you. And as a freelancer you A LinkedIn member’s profile page, which emphasizes skills, employment history and education, has professional network news feeds and a limited number of customizable modules. Basic membership for LinkedIn is free. Network members are called “connections.” Unlike other free social networking sites like Facebook or Twitter, LinkedIn requires connections to have a pre-existing relationship.